Why your website is not working for you...
So you have a website and it's up
and running...great! That is the first stage to expanding your marketing to the
web. Well, actually maybe expanding; you may be accomplishing very little if
you are not using the correct design person or company.
Your next problem is:
- "Why is my website not working for my business?”
- "Come on, I put the time, built a site using a program I got through my hosting company, and published."
- “So what's the deal?”
Consulting a potential client that
they took the cheap route and got cheap consequences is one of the biggest
issues that Web Designers and Web Masters face. You won't go to a bargain
Doctor for a remedy, so why would you go to a bargain company for a remedy to
your marketing issues? Contracting a Web Master is employing someone who is
educated in coding such as JavaScript, CSS, and HTML.
There is much more to designing a
web portfolio than using a "drop and type" program.
Webmasters call this
"WYSIWYG" (what you see is what you get) and in reality, the name
fits the acronym. If you want your website to shine and be part of your
marketing, sometimes you just have to devote the money and hire someone who is knowledgeable
in back-end coding.
Ok, so what is back-end coding?
Back-end coding is what you don't see when you look at a website. It is the
code that is used or generated to create your HTML document (your web page). As
referred to before, this is coding such as JavaScript, CSS, and HTML.
It is also the extra code that
brands your website great, searchable, and indexed. Hosting companies won't
pull out the bells and whistles like a professional Web Designer or Web Master.
Generic coding is used when you purchase templates along with generic design.
That is the difference and solution to your question "Why your website is
not working".
Your Web Master will help you with
the following:
- Analytic
- Indexing
- Meta Tags
- Linking
- W3C Standards
- Keyword/Phrases
